HOW TO BUY A DIAMOND
Buy for beauty. Choose with confidence.
Every diamond is as individual as the person wearing it.
Whether you’re looking for a simple solitaire or a statement piece, every purchase should begin with reliable information. At Dickens Jewelers, we rely on GIA diamond grading reports—the industry’s gold standard—for accurate diamond assessments. These reports are universally trusted by jewelers, appraisers, museums, auction houses, and diamond enthusiasts worldwide.
Understanding the Science Behind Beauty
The 4Cs: Cut, Color, Clarity, and Carat Weight
First introduced by GIA founder Robert M. Shipley, the 4Cs form the basis for any accurate diamond evaluation. This system takes into account everything from sparkle to size.
Cut: The shape, angles, and arrangement of a diamond’s facets determine its brilliance, scintillation (sparkle), and fire.
Color: Ranging from colorless to varying levels of tinted hues, a diamond’s color dramatically influences its value and appearance.
Clarity: Describes the presence of natural inclusions or blemishes. Their size, amount, and location affect overall beauty.
Carat Weight: Simply the weight measure of a diamond, which often correlates with its size.
Cut Is the Most Noticeable ‘C’
While all four factors matter, cut is the most visibly striking. It determines how brightly a diamond shines and how much fiery sparkle it displays—often the first thing people notice. It’s also where craftsmanship really comes into play. Raw, uncut diamonds can look dull, but skilled cutting transforms them into breathtaking gems.
By choosing a diamond accompanied by a GIA Diamond Grading Report, you’re free to focus on its beauty, knowing you have an unbiased, expert evaluation in hand.
Your In-Person Diamond Buying Checklist
1:Work with an Expert Jeweler
Make sure your jeweler has quality training (for example, GIA Graduate Gemologist® (GG) or Applied Jewelry Professional™ (AJP) credentials). Dickens Jewelers proudly employs GIA and AJP experts.
2:Ask for a GIA Report
Request a GIA grading report for any diamond you’re considering. It’s your guarantee of an impartial assessment.
3:Evaluate the 4Cs
Your jeweler should guide you through cut, color, clarity, and carat weight. Comparing different diamonds side by side will help you understand which combination fits you best.
4:Set a Budget
Share your budget with your jeweler. Seeing diamonds in your price range ensures you get the best value possible without any surprises.
5:Fall in Love with the Diamond
Look at each option in various lighting conditions, and trust your instincts. Once the technical considerations are covered, choose with your heart.